esurance-save-30-hed-2014

Social media proved to be the MVP of Super Bowl XLVIII

Super Bowl XLVIII is done. The football season has come to a close. But for those who may have missed the game, social media has you covered. The game, in it’s entirety, has been immortalized thanks to Twitter, Facebook, YouTube, Vine and Instagram.

It was recorded that last year about 108 million people watched the game. I could say, with confidence, that some of those people were watching not for the sport itself, but for the notoriously entertaining commercials. At least I was — and did last night. But, this year, the commercials featured something more to engage their audiences. Social media use is now not just something to supplement advertisements, it’s necessary.

Companies such as Doritos, Esurance, Budweiser and T-Mobile, to name a few, all took to social media and used hashtags, photos, videos and more to spread the word about their products, deals, giveaways, etc. Some videos were hilarious, but others missed the mark. The most popular one appeared to be the Esurance campaign. Because the company purchased a commercial slot after the last whistle, they supposedly saved $1.5 million and were going to give it away to a viewer who tweeted #EsuranceSave30. The hashtag continues to trend on Twitter. See the commercial below:

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